Social Media

Build Your Brand, Increase Sales, Drive Traffic

Connect With Your Customers on Social Media

To get more customers and keep the ones you have, engage with them where they unwind. Choose the social platform that has an audience that relates to your brand, your business.

Understanding the Challenges and Benefits of SOCIAL MEDIA MARKETING

There is no doubt that the ever-changing world of social media, which has become the world's most effective methods of word-of-mouth advertising, can be more complicated than the good old days of one neighbor sharing the latest news with another. Fear not, we're here to help guide and manage your social media presence.

On a personal level, we use social media to connect with our family, friends and old school mates. On the other hand, it has become an essential piece of a sound marketing strategy for a business to engage with their past, current and future customers through the means of social media. There are a few key advantages for businesses to engage with social media.

  • Create Brand Awareness
  • Showcase your brands personality
  • Become an Expert in your industry by posting sound content
  • Remain top of mind for consumers
  • A sure way to increase Website Traffic
  • Provide Customer Support
  • and tons more

Some Do's and Don'ts of Social Media Management

Before you launch one campaign or make one post, think about WHO you are targeting and which Social Platform will connect with the audience you are trying to reach. When defining your target audience, be sure to consider age, gender, household income, geography, as part of the overall description of your ideal customer. Think about what niche market you could serve and what that potential consumer looks like. 


Even though you may think everyone is your customer, truth is, they're not. To maximize your marketing budget and campaign effectiveness, clearly define your target audience and their behavioral characteristics, then be consistent with your messaging.

 

  • DON'T promote the right message to the wrong audience
  • DO define your target audience, here are some questions to ask yourself:
  • what problems does your product or service solve and for whom? 
  • what age is appropriate for the use and purchase of your product - who's buying it now, or will buy it
  • is your product or service seasonal, like tax time, holiday's, summer
  • hopefully you get the picture, if not, let our team at 90 Day Media help you figure this out
  • DO use the social platform that best connects with your target audience so that you reach the right people; not all social platforms are created equal

 

When you choose the right audience, the right platform and the right message your success with social media strategy should not disappoint.



Choose The Right Social Platform

Even for marketers, choosing the best social media platform to reach a desired target audience can be a little challenging. Keep in mind that you do not have to be on every platform, and there are a lot, you just need to be wise about the social media platforms you choose. If you had to cover the basis, I would consider the following BIG FIVE: (order is not relevant in this list)

 

  1. Facebook / Instagram
  2. YouTube / Vimeo
  3. LinkedIn
  4. Twitter
  5. Google My Business

 

I can hear you now, that's a lot of social 'real estate' where would I find the time to manage all of that. Well, that's why you have us at 90 Day Media to help you manage your social media strategy. There's so much more to an effective social media strategy than just having a page on the platform. Let's Chat and get your questions answered so you can get started today.


Start with:

  • defining your audience,
  • defining your voice,
  • optimizing your content and
  • tracking your results.


Get started with 90 Day Media today. Let's discuss the best platforms for your business.

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